Chaads is a clothing company that focuses on liberty, family values, and American craftsmanship. For this project I was tasked with creating social ads for their “The Brave Ones” spring collection. Because Chaads is a smaller, newer company, they did not have a full branding system. I was given their logo, photos, studio shots of products and verbiage they wanted to use. It was up to me to come up with a cohesive concept for the campaign that could be used for each asset, so that each ad felt unique but consistent with the brand and the collection launch,